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Ellery Kowal

A Chicago business law firm with 41 lawyers needed a website that earns a general counsel’s trust before the first call: who leads a matter, how it is billed, what past results look like, and a conflict check that does not feel like a form wall.

Legal
Astro · 7 pages

The Ellery Kowal website on a laptop and a phone
Project
Ellery KowalLegal website
Role
Design and developmentWeb design, UI/UX
Platform
Astro
Pages
7
Live site
ellery.visuvate.com

The brief

It had to read as established and current, not as another dark, shouting law site.

Ellery Kowal website on a device

My approach

I built the site around one idea, that every word is evidence. A bronze statue and a slow court-seal ring open a cream page set in Gambetta and General Sans, with working tools for booking a strategy call and finding a fixed fee, then a results ledger, partner portraits and a conflict-check letter.

Ellery Kowal, further down the homepage

The live site

Desktop and phone, exactly as Ellery Kowal visitors see them.

Visit ellery.visuvate.com
Ellery Kowal homepage on desktop
Ellery Kowal homepage on a phone
Ellery Kowal further down the homepage on a phone
Ellery Kowal, another section on desktop
7pages, designed and built

The result

A prospective client can see the six practices and their fee models, meet the partner who would lead the work, read results without client names, and start a conflict check in a few minutes. Seven pages and three articles stay quick on a phone.

More of the site

4 more sections of the live site.

Ellery Kowal website, screen 4
Ellery Kowal website, screen 5
Ellery Kowal website, screen 6
Ellery Kowal website, screen 7