The brief
It had to read as established and current, not as another dark, shouting law site.

A Chicago business law firm with 41 lawyers needed a website that earns a general counsel’s trust before the first call: who leads a matter, how it is billed, what past results look like, and a conflict check that does not feel like a form wall.

It had to read as established and current, not as another dark, shouting law site.

I built the site around one idea, that every word is evidence. A bronze statue and a slow court-seal ring open a cream page set in Gambetta and General Sans, with working tools for booking a strategy call and finding a fixed fee, then a results ledger, partner portraits and a conflict-check letter.

Desktop and phone, exactly as Ellery Kowal visitors see them.
Visit ellery.visuvate.com



A prospective client can see the six practices and their fee models, meet the partner who would lead the work, read results without client names, and start a conflict check in a few minutes. Seven pages and three articles stay quick on a phone.
4 more sections of the live site.



