The brief
Ines needed a site that lets a busy CEO see how she works, what it costs and what changes for clients in a few minutes, before they ever pick up the phone.
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Ines Calder
Executive coaching is sold on trust, and most coach websites offer a headshot, a wall of quotes and a contact form.
- Project
- Ines CalderCorporate website
- Role
- Design and developmentWeb design, UI/UX
- Platform
- WordPress
- Pages
- 7
- Live site
- ines.visuvate.com
My approach
I led with a full-bleed portrait and a one-line promise, then answered doubts in the order a CEO has them: familiar problems, four programmes with fixed monthly fees and a twelve-month method in four phases. A cream page with navy panels and saffron accents keeps it warm and serious.
The live site
Desktop and phone, exactly as Ines Calder visitors see them.
Visit ines.visuvate.com
7pages, designed and built
The result
The site now does the first meeting’s work: a founder can recognise their problem, see the fees and the shape of a year, read results from client case studies and request a discovery call in minutes. It runs on WordPress with Elementor, so Ines can edit every section herself.
More of the site
4 more sections of the live site.
