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Upwell

A growth agency that makes the creative and buys the media wanted a site that proves both at once.

Agency
Astro · 5 pages

The Upwell website on a laptop and a phone
Project
UpwellAgency website
Role
Design and developmentWeb design, UI/UX
Platform
Astro
Pages
5
Live site
upwell.visuvate.com

The brief

Buyers spending £50k to £1.5m a month needed to see real ads, the result each one produced, what the work costs and who does it, without wading through an agency template of logos and adjectives.

Upwell website on a device

My approach

Show the work as the ad. The hero is a story player with the headline crossing it, case studies open on the ad formats with the result in mono, the studio line resolves from a knockout that reads one room, and a pinned scene cuts forty-two hooks to the three that won. Services run as one plan with a bar sized by price, the fee is a slider that prices a month of spend, and the contact form is a sentence that finishes itself.

Upwell, further down the homepage

The live site

Desktop and phone, exactly as Upwell visitors see them.

Visit upwell.visuvate.com
Upwell homepage on desktop
Upwell homepage on a phone
Upwell further down the homepage on a phone
Upwell, another section on desktop
5pages, designed and built

The result

A buyer can watch an ad play, read the number it earned, price their own month of spend and ask for a growth audit in a few minutes. The pages stay light and quick on a phone, and every case study, service, role and result is a content file the client edits without touching the design.

More of the site

3 more sections of the live site.

Upwell website, screen 4
Upwell website, screen 5
Upwell website, screen 6